For the FY24 WGU Loves Teachers campaign, I was tasked with creating compelling copy across multiple channels—email, web, social media, video scripts, and banner ads. The goal? Drive engagement with teachers across the country and increase applications for WGU’s education programs.
Campaign Results
WGU's unique site visitors increased by +49% (+8,417)
Applications completed saw a staggering +94% jump (+509), culminating in 1,047 total applications.
The email campaign had impressive engagement, with a 35.68% open rate (for prospects) and a conversion rate of 3.95%.
CAMPAIGN LANDING PAGE
Email
