Vurge, formerly known as Managed Energy Systems, needed more than just a new name—they needed a total brand reboot. I stepped in to help re-energize their identity, crafting a fresh brand voice, a standout tagline, and web copy that speaks directly to their mission of uncovering and pursuing energy savings for manufacturers, distributors, and commercial businesses.
Project Deliverables
NAMING
BRAND IDENTITY
BRAND MESSAGING
WEB COPY
NAMING
BRAND IDENTITY
BRAND MESSAGING
WEB COPY
