Hawthorne Plaza, Kansas City's go-to spot for upscale shopping and dining, needed a voice as polished as its new look. This retail gem blends local boutiques, national retailers, chic cafés, and top-tier services. To match their elevated rebrand, I dug deep into their brand story and audience, then delivered a fresh, compelling brand voice. The result? A sharp new tagline, engaging web copy, an email drip campaign that hit all the right notes, plus print collateral and environmental signage that tied it all together.
Project Deliverables
VERBAL IDENTITY
WEBSITE COPY
PRINT COLLATERAL
ENVIRONMENTAL SIGNAGE
