As part of the launch for C4 Cannabis, I crafted an email drip campaign that struck the perfect balance between humor and education. The campaign’s tagline, "A Higher Standard," set the tone for a series of emails that introduced new customers to C4's product offerings with clever, playful copy that made an impact.
Each email was designed to connect with the audience, building a relationship with phrases like "Did we just become best buds?" while walking them through C4's unique brand values and products. The campaign wasn't just about selling cannabis; it was about establishing trust and educating consumers on what sets C4 apart in a competitive market.
